Retail and Consumer Sciences -- Master's Program

Retail and Consumer Sciences • Hotel, Restaurant, and Tourism Management • Certificate in Services Management • Certificate in Tourism Development

DEGREE REQUIREMENT

Retail and Consumer Sciences (Thesis)

Area	Credit Hours
Service Management: RCS 538, RCS 541, HRA 510, HRA 532	12
Research Methods: RCS 562	3
Statistical Methods	6
Cognate Area	6
Retail and Consumer Sciences Electives	6
Thesis	6
Total	36

Retail and Consumer Sciences (Non-Thesis)

Area	Credit Hours
Service Management: RCS 538, RCS 541, HRA 510, HRA 532	12
Research Methods: RCS 562	3
Statistical Methods	3
Cognate Area	6
Retail and Consumer Sciences Electives	9
Professional Paper/Project: RCS 501	6
Total	36

CERTIFICATE IN SERVICE MANAGEMENT

The department of Retail, Hospitality, Tourism Management offers a graduate certificate in service management for students seeking continuing education and career advancement opportunities in the service industry. The 12-credit hour certificate is available by completing the following courses: Retail and Consumer Sciences 541, 538, Hotel, Restaurant, and Tourism 510, 532.

SELECTED MASTER’S THESES

• Yang, Kiseol (2002). “Consumers' Attitudes Toward Customized Interactive Apparel Marketing on the Internet”

• Sangratwatchara, Siriporn (2000). “Apparel Online Shopping: Perceived Risk and Risk Relievers”

• Kittichai Watchravesringkan (1999). “Ethnic Influence of Endorsers and Receivers on Advertising Effectiveness: A Case of Asian Endorsers and Receivers”

• Daves, Hester Alicia (1998). “Children's Influences on Family Purchase Decisions: An Investigation of Grocery Products”

CAREER OUTLOOK

Retail and Consumer Sciences is an emerging and challenging fields with stability, but strong growth potential. Master’s graduates can pursue careers in a variety of retail and business areas.

“I thoroughly enjoyed my two years in the graduate RCS program. The M.S, program is structured to provide the freedom and flexibility to pursue your interests while introducing you to new ideas and concepts both in and out of the classroom. By developing critical thinking, planning and communication skills, you will find success in any career path you choice.”
-- Jill Griffin, Senior buyer, Plus mark, Division of American Greetings

Contact the Department of Retail, Hospitality,
and Tourism Management

1215 W. Cumberland Ave.
110 Jessie Harris Building
Knoxville, TN 37996-1911

Email: rhtm@utk.edu
Fax: 865-974-5236

Hotel, Restaurant, & Tourism
Phone: 865-974-2141

Retail & Consumer Sciences
Phone: 865-974-2141