Steve Morse, Ph.D.

Associate Professor

In August 2005, Steve Morse joined UT as Director of the UT Tourism Institute and associate professor in the Department of Retail, Hospitality and Tourism Management. I enjoy applying my economic background to analyze current applied issues in the hospitality and tourism sectors of the economy. The areas I teach and complete research include: hotel revenue management, hotel and food service employment trends, tourism consumer demand trends, tourist demand patterns, hospitality and tourism marketing, tourist demand forecasting, and examining the role of the hospitality and tourism sectors in U.S., regional, state and local economies, and economic impact and feasibility studies for the hospitality and tourism sectors. I enjoy completing research with undergraduate, masters and doctoral level students with whom I list first on research publications.

Originally from Whitesburg, GA, Morse earned the B.S. in Ag. Economics from the University of Georgia, and the Ph.D. in Ag. Economics from the University of Tennessee. He was formerly Professor in the School of Hotel, Restaurant and Tourism Management at the University of South Carolina for nine years.

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Selected Research

Drum, Robert M. & Morse, Stephen C. (2005) Measuring the Impacts of Tourism Demand Shocks on Business-to-Business Hospitality Supply Chain Sales Using Travel and Tourism Satellite Accounts. Advances in Hospitality Tourism Research, Vol. 10; 10(1): 278 - 281.

Jahn, Warren T. & Morse, Stephen C. (2005) Airline Revenue Management: An Examination of Non-Revenue Pricing Structures. Advances in Hospitality Tourism Research, Vol. 10; 10 (1): 378 - 382.

Morse, Stephen C. (2004) An Analysis of Economic and Tax Revenue Impacts of South Carolina Early School Start Dates. Frontiers in Southeast CHRIE Hospitality and Tourism Research, 8(2): 67-68.

Deale, Cynthia S., Stalcup, L., Chandler, J., & Morse, Stephen C. (2004) Leaving a Restaurant: What are Some of the Underlying Reasons for Selling or Closing a Restaurant? Frontiers in Southeast CHRIE Hospitality and Tourism Research, 8(2): 9-14.

Jahn, Warren T. & Morse, Stephen C. (2004) Evaluating the Projected Demand 2000 – 2010 for Hospitality Graduates in Southeastern States in Food Service, Lodging, and Convention and Meeting Planning Frontiers in Southeast CHRIE Hospitality and Tourism Research, 7(2): 60-69.

Jahn, Warren T. & Morse, Stephen C. (2004) Restaurant Revenue Management: Establishing a Strategy for Yield and Revenue Maximization. Advances in Hospitality and Tourism Research, Vol. 9: 314-318.

Thomas, Lionel M. & Morse, Stephen C. (2004) The Impact of the Events of September 11, 2001 on Golf Activities to Drive-in vs. Fly-in Destinations in South Carolina. Advances in Hospitality and Tourism Research, Vol. 9: 752-754.

Jahn, Warren T. & Morse, Stephen C. (2003) South Carolina Admissions Tax Collections as a Measure of Tourist Behavior in Coastal Counties. Frontiers in Southeast CHRIE Hospitality and Tourism Research, 7(1): 81-84.

Jahn, Warren T. & Morse, Stephen C. (2003) The Impact of Events of September 11, 2001 on the Golf Activity in Coastal South Carolina Counties. Frontiers in Southeast CHRIE Hospitality and Tourism Research, 6(2): 15-19.

Antun, John M., Strick, Sandra, Morse, Stephen C. & Talbert, James E. (2002) The Elasticity of Labor Demand in the Hospitality Industry and the Absence of Hispanic Friendly Web Sites for Hospitality Companies. Diversity Economics: Turning Difference Into Dollars, Vol. 4: 43-48.

Talbert, James E. & Morse, Stephen C. (2002) Analyzing the Economic Effects of September 11th on Fly-in and Drive-in Destinations. Research Proceedings: Spring 2002 Southeast Council on Hotel, Restaurant, and Institutional Education, 5(1): 46-49.

Talbert, James E. & Morse, Stephen C. (2002) Estimating the Elasticity of Labor Demand in the Hotel & Lodging Industry. Advances in Hospitality Tourism Research, Vol. VII, Vol. 7: 214-219.

Talbert, James E. & Morse, Stephen C. (2001) The Contribution of the Hotel and Lodging Industry to Southeastern States’ Economies. Frontiers in Southeast CHRIE Hospitality and Tourism Research, 4(2): 49-54.

Talbert, James E. & Morse, Stephen C. (2001) The Development of a Restaurant Spending Potential Indexes. Advances in Hospitality Tourism Research, Vol. 6: 139-146.

Morse, Stephen C. & Talbert, James E (2001) The Tourist Contribution of the Hotel and Lodging Industry to the State’s Economies. Frontiers in Southeast CHRIE Hospitality and Tourism Research, 4(2): 81-86.

Morse, Stephen C. (2000) An Analysis of Business Cycles and Restaurant Failure Rates. Journal of Hospitality Financial Management, 8(1): 70.

Morse. Stephen C. & Charles G. Partlow. (2000) Evaluating the Demand For Hospitality Graduates in Southeastern States: Implications for Enhancing Hospitality Program Resources. Research Proceedings – Spring 2000 Southeastern Conference of the International Council on Hotel, Restaurant and Institutional Education. 2(1): 9-14.

Morse, Stephen C. & Greaves, Charmaine, M. & (2000) An Examination of Consumer Airline Quality Ratings and the Effects of Airline Deregulation, Airline Fares and Airline Profits. Advances in Hospitality and Tourism Research, Vol. 5: 46-51.

Morse, Stephen C. & Rivera, David, Jr. & (2000) A 25 Year Examination of Consumer Food Consumption Trends. Advances in Hospitality and Tourism Research, Vol. 5: 263-265.

Morse, Stephen C. & Andibo, Abuna E. & (2000) International Competition for Film and Television Based Tourism: The Case of U.S. and Canada. Advances in Hospitality and Tourism Research, Vol. 5: 318-320.

Morse, Stephen C. & Shumate, Steven R. & (2000) Assessing Employment Growth Projections for Travel Agents to the Year 2005: A U.S., Regional and State Analysis for Job Growth. Advances in Hospitality and Tourism Research, Vol. 5: 381-383.

Morse, Stephen C. & Harrington, James P. & (2000) An Analysis of Business Cycles and Restaurant Failure Rates. Advances in Hospitality and Tourism Research, Vol. 5: 234-236.

Morse, Stephen C. & Rivera, David, Jr. & (2000) Market Saturation level for Fast Food Restaurants: The Pizza Location Decision. Advances in Hospitality and Tourism Research, Vol. 5: 396-398.

Morse, Stephen C. (1999) Technological Resources for a Student Hospitality Financial Analysis Project. Research Proceedings - Fall 1999 Southeastern Conference of the International Council on Hotel, Restaurant and Institutional Education. 1(2): 14-15.

Morse, Stephen C. & Partlow, Charles G. (1999) Assessing the Demand for Hospitality Graduates in Your State: Implications for Enhancing Program Resources. Journal of Hospitality and Tourism Education, 2(4): 35-39.

Morse, Stephen C. (1999) An Examination of Restaurant Failure Rates in the United States. Journal of Hospitality Financial Management. 7(1): 105-106.

Morse, Stephen C. (1998) Belly-Up: An Examination of U.S. Lodging Failure Rates. The Journal of Hospitality Financial and Technology. 13(7): 11-15.

Contact Information

1215 W. Cumberland Ave.
111E Jessie Harris Building
Knoxville, TN 37996-1911

Phone: 865-974-6249
Email: smorse@utk.edu

Contact the Department of Retail, Hospitality,
and Tourism Management

1215 W. Cumberland Ave.
110 Jessie Harris Building
Knoxville, TN 37996-1911

Email: rhtm@utk.edu
Fax: 865-974-5236

Hotel, Restaurant, & Tourism
Phone: 865-974-2141

Retail & Consumer Sciences
Phone: 865-974-2141