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Ann E. Fairhurst, Ph.D.

Professor

I am interested in international aspects of the retail environment. I have conducted research examining the internationalization process of retail firms. I am also exploring consumer issues in international markets, specifically ethnocentrism, and their impact on the retail environment. In addition, I am studying effective leadership in global retail environments. My research interests also relate to tourism retailing and tourists' shopping behavior.

Lindquist, J.D., Vida, I., Plank, R.E. & Fairhurst, A. (2001). The Modified CETscale: Validity Tests in Armenia, The Czech Republic, Estonia, Hungary, and Poland. International Business Review ,10 ,(5), 505-516.

Vida, I., Fairhurst, A.E., Reardon, J. (2000) Determinants of International Retail Involvement: A Large U.S. Retail Chain Case. Journal of International Marketing, 8(4), 360-370.

Moore, M., Kennedy, K. and Fairhurst, A. Cross-cultural Equivalence of Price Perceptions Between U.S. and Polish Consumers. International Journal of Retail: Distribution Management, 31(5), 268-279.

Costello, C. and Fairhurst, A. (2002) Purchasing Behavior of Tourists Toward Tennessee Made Products. International Journal of Hospitality and Tourism Administration, 3(4), 7-18.

Lee, E., Fairhurst, A. and Dillard, S. (2002) Usefullness of Ethnicity in International Consumer Marketing. Journal of International Consumer Marketing, 14(4), 25-49.

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Contact Information

1215 W. Cumberland Ave.
246 Jessie Harris Building
Knoxville, TN 37996-1911

Phone: 865-974-6609
Email: fairhurs@utk.edu

Contact the Department of Retail, Hospitality,
and Tourism Management

1215 W. Cumberland Ave.
110 Jessie Harris Building
Knoxville, TN 37996-1911

Email: rhtm@utk.edu
Fax: 865-974-5236

Hotel, Restaurant, & Tourism
Phone: 865-974-2141

Retail & Consumer Sciences
Phone: 865-974-2141